Marketing Cloud Account Engagement Specialist Exam Questions

UPDATED for 2025: Exam-Based Questions to Help You Earn the Certification on Your First Attempt

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Marketing Cloud Account Engagement Specialist Exam Questions

Marketing Cloud Account Engagement Specialist Exam Questions udemy course free download

UPDATED for 2025: Exam-Based Questions to Help You Earn the Certification on Your First Attempt

About the Salesforce Certified Marketing Cloud Account Engagement Specialist Credential

The Salesforce Certified Marketing Cloud Account Engagement Specialist credential validates a candidate’s ability to build and manage marketing campaigns using Account Engagement (formerly Pardot). This certification focuses on skills related to email marketing, lead management, automation, and data analysis within the platform.

Candidates should be able to design and execute marketing processes, manage campaign assets, and use reporting tools to support decision-making based on engagement data.

Who This Credential Is For

This certification is intended for individuals who:

  • Have hands-on experience using Marketing Cloud Account Engagement

  • Build and manage marketing workflows and campaigns

  • Use reporting and analytics to track engagement and measure performance

  • Configure lead scoring, grading, and platform settings

Common job roles include:

  • Marketing Automation Specialist

  • Digital Marketing Manager

  • Salesforce Administrator supporting marketing teams

  • Email Marketing Coordinator

Candidate Background

Qualified candidates typically have:

  • 6–12 months of experience working with Marketing Cloud Account Engagement

  • Familiarity with key platform features such as forms, landing pages, automation rules, and email templates

  • Experience using the Lightning App for Account Engagement

Key Knowledge Areas

Candidates should be able to:

  • Navigate the Account Engagement interface and use its core features effectively

  • Build marketing assets and set up automation to support lead nurturing

  • Interpret metrics from Engagement History and B2B Marketing Analytics dashboards

  • Configure lead scoring, grading, and field mappings

  • Resolve basic sync errors and troubleshoot common platform issues

  • Understand which Einstein features are supported in Account Engagement

Not Required for This Exam

Candidates are not expected to have experience with:

  • Installing packages or customizing layouts

  • Advanced Salesforce configuration or automation tools (e.g., Process Builder, Apex, custom triggers)

  • HTML, JavaScript, or CSS development

  • API integrations or customizations in B2B Marketing Analytics

Exam Details

  • Number of questions: 60 scored questions + 5 unscored questions

  • Time: 90 minutes

  • Passing score: 72%

  • Version: Based on Summer '23 release

  • Registration fee: $200 USD (plus applicable taxes)

  • Retake fee: $100 USD (plus applicable taxes)

  • Delivery: Online or onsite proctored exam

  • Materials allowed: None (closed book)

  • Prerequisites: None required (course completion recommended)

Note: Some exams include up to 5 unscored questions for research purposes. These do not affect your score.

Exam Outline

The Salesforce Certified Marketing Cloud Account Engagement Specialist Exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience integrating the Account Engagement platform into marketing workflows and can demonstrate the application of each of the features/functions below.

Visitors and Prospects: 8%

  • Describe the relationship between visitors and prospects.

  • Given a scenario, apply the appropriate plan of action using Prospect Audits.

Administration: 11%

  • Illustrate how to create, edit, and map fields.

  • Explain the relationship between Account Engagement and Salesforce.

  • Describe the capabilities of the Account Engagement Recycle Bin.

Account Engagement Forms, Form Handlers and Landing Pages: 20%

  • Given a scenario, identify the capabilities, use cases and interpret metrics of Account Engagement forms.

  • Identify the capabilities, use cases and interpret reporting metrics for landing pages.

Lead Management: 24%

  • Explain the components and use cases of an automation rule.

  • Distinguish between the capabilities of, use cases for, and how to create different types of lists.

  • Define the capabilities of a completion action.

  • Define the capabilities of a segmentation rule.

  • Define the capabilities of page actions.

  • Explain what a Score measures and how scoring is managed.

  • Explain what a Grade measures and how grading is managed.

  • Identify the capabilities and use cases of custom redirects.

Email Marketing: 20%

  • Distinguish between an Email and an Email Template.

  • Given a scenario, identify the capabilities and use cases for email.

  • Distinguish between the metrics collected in Account Engagement email reporting.

Engagement Studio: 17%

  • Distinguish between the components of an engagement program.

  • Explain the process of updating an engagement program including its assets.

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