Salesforce Certified Marketing Associate Exam Questions

Salesforce Certified Marketing Associate Exam Questions udemy course free download

5 Full Salesforce Marketing Associate Timed Tests - Answer Guidance - LATEST SALESFORCE RELEASE

About the Salesforce Marketing Associate Course by CertCraft Institute

The Salesforce Certified Marketing Associate credential is intended for individuals seeking to begin a career in marketing within the Salesforce ecosystem. Offered through CertCraft Institute, this course supports learners who are new to Salesforce Marketing Cloud Engagement and want to understand essential marketing principles and platform capabilities.

This certification is based on a multiple-choice exam for those with up to 6 months of experience in Marketing Cloud Engagement. It helps learners build a strong foundation in digital marketing by covering how Salesforce tools support customer engagement and solve common business needs using industry-standard practices.

Who Should Take This Course

This course is suited for:

• Individuals exploring a career in marketing with Salesforce

• Learners with up to 6 months of familiarity with Salesforce Marketing Cloud Engagement

• Those interested in learning how marketers use Salesforce tools for customer communication and lead generation

• People considering future certifications like Marketing Cloud Email Specialist or Marketing Cloud Administrator

What You Will Learn

Students who complete this course will:

• Understand marketing concepts such as metrics, audience targeting, consent, and privacy

• Gain familiarity with Marketing Cloud Engagement’s components, features, and tools

• Learn how to use digital marketing strategies to support business goals

• Explore the use of email tools, Journey Builder, and reporting features within Marketing Cloud

What This Course Does Not Cover

This course does not require or focus on:

• Administering or configuring Marketing Cloud

• Using messaging channels like SMS or Push

• Working with Marketing Cloud Account Engagement (formerly Pardot)

• Writing HTML, CSS, SQL, or AMPscript

Exam Information

• Format: 40 multiple-choice questions + up to 5 unscored questions

• Duration: 70 minutes

• Passing Score: 65%

• Exam Version: Aligned to Salesforce Summer ‘24 release

• Fee: $75 USD + applicable taxes

• Retake Fee: Free

• Delivery: Online or at a certified testing center (proctored)

• Resources: No reference materials allowed during the exam

• Prerequisites: None

Candidates may leave feedback on individual exam questions during the test session.

Exam Outline

The Salesforce Certified Marketing Associate Exam measures a candidate’s knowledge and skills related to the following objectives.

Marketing Concepts: 28%

• Describe key components of a marketing strategy and how they align with the overall marketing purpose.

• Given a scenario, identify key requirements for implementing an effective email opt-in process in a marketing campaign.

• Recall the regional nature of privacy laws with respect to the subscriber base in order to uphold privacy standards in the context of marketing.

• Given a scenario, provide examples of basic email goals, metrics, and relative value in assessing the success of a marketing campaign.

• Given a customer experience scenario, summarize the type of content and message conveyed to the target audience.

Marketing Cloud Engagement Basics: 22%

• Identify solutions for regional or business related account structures as they relate to business units and corresponding permissions in Marketing Cloud Engagement.

• Apply essential features of Marketing Cloud Engagement (MCE) for marketing activities.

• Identify different Salesforce curated resources for assistance, training, and support when using Marketing Cloud Engagement.

• Differentiate between subscriber keys, contact keys, and contact IDs to uniquely identify subscribers.

• Given requirements, determine a proper Cloudpage form submission setup.

Email Sending and Journeys: 22%

• Outline the necessary configurations to activate a journey and configure entry criteria for a successful activation.

• Given a scenario, identify the recommended configuration for the email send wizard settings.

• Distinguish between template components and content blocks when building emails in Marketing Cloud Engagement.

• Given a scenario, identify which journey functionality should be used to address business needs.

• Given a scenario, identify how to accomplish content rendering validation.

Data Management: 18%

• Given a scenario, summarize the various data import mechanisms and requirements.

• Configure settings when creating a new data extension, including settings for data fields.

• Given a scenario, recommend the best way to interpret a data extension to identify the desired target data

Reporting and Analytics: 10%

• Identify where specific data can be found in Marketing Cloud Engagement.

• Interpret undesired send results and possible deliverability consequences.