Salesforce Certified Marketing Associate Exam Questions

Salesforce Certified Marketing Associate Exam Questions udemy course free download

UPDATED for 2025: Exam-Based Questions to Help You Earn the Certification on Your First Attempt

About the Salesforce Marketing Associate Credential

The Salesforce Certified Marketing Associate credential is designed for individuals seeking an entry-level marketing position within the Salesforce ecosystem. This certification showcases the essential knowledge, skills, and abilities of those new to Marketing Cloud Engagement and fundamental marketing principles.

This entry-level, multiple-choice exam is intended for individuals with up to six months of experience using Salesforce Marketing Cloud Engagement. It aims to prepare Salesforce Trailblazers for a marketing career by validating their basic marketing knowledge, including an understanding of Marketing Cloud Engagement and its role in addressing business needs according to Salesforce best practices.

Audience Description: Salesforce Marketing Associate

The ideal candidate for the Marketing Associate role is familiar with the Salesforce Platform and has up to six months of experience with Salesforce Marketing Cloud Engagement. These individuals are interested in exploring marketing roles and tools or are at the beginning of their journey toward a marketing career.

Candidates for this role seek to learn about Marketing Cloud Engagement and common business applications. They aim to gain experience with Marketing Cloud Engagement and may be interested in pursuing future marketing certifications. This certification serves as a starting point for those looking to become a Salesforce Certified Marketing Cloud Email Specialist or a Salesforce Certified Marketing Cloud Administrator.

Required Knowledge, Skills, and Experience

A candidate for the Salesforce Marketing Associate Certification Exam should possess:

• An understanding of general marketing concepts such as metrics, target audiences, opt-in/opt-out processes, and basic compliance and privacy principles.

• Foundational knowledge of Marketing Cloud Engagement components and functionalities.

• The ability to navigate Marketing Cloud Engagement and familiarity with its features.

• Knowledge of using digital marketing tools to engage customers, generate leads, and support business objectives.

• Proficiency with Marketing Cloud Engagement email tools and features.

• An understanding of journeys and the Marketing Cloud Engagement Journey Builder.

• Familiarity with Marketing Cloud Engagement’s reporting and analytics capabilities to monitor key email metrics like open rates, click-through rates, and conversion rates.

What Is Not Required

Candidates for this certification are not expected to:

• Set up, configure, or administer Marketing Cloud Engagement email tools and features.

• Utilize messaging channels beyond email, such as SMS or Push notifications.

• Have knowledge of Marketing Cloud Account Engagement (formerly Pardot).

• Possess skills in HTML, CSS, or SQL.

• Use AMPscript.

About the Exam

Here are the details for the Salesforce Certified Marketing Associate Exam:

• Content: 40 multiple-choice questions and up to 5 non-scored questions

• Time Allotted: 70 minutes

• Passing Score: 65%

• Registration Fee: US $75 plus applicable taxes as required by local law

• Retake Fee: Free

• References: No physical or online materials can be referenced during the exam.

• Prerequisite: None

Exam Outline

The Salesforce Certified Marketing Associate Exam measures a candidate’s knowledge and skills related to the following objectives.

Marketing Concepts: 28%

• Describe key components of a marketing strategy and how they align with the overall marketing purpose.

• Given a scenario, identify key requirements for implementing an effective email opt-in process in a marketing campaign.

• Recall the regional nature of privacy laws with respect to the subscriber base in order to uphold privacy standards in the context of marketing.

• Given a scenario, provide examples of basic email goals, metrics, and relative value in assessing the success of a marketing campaign.

• Given a customer experience scenario, summarize the type of content and message conveyed to the target audience.

Marketing Cloud Engagement Basics: 22%

• Identify solutions for regional or business related account structures as they relate to business units and corresponding permissions in Marketing Cloud Engagement.

• Apply essential features of Marketing Cloud Engagement (MCE) for marketing activities.

• Identify different Salesforce curated resources for assistance, training, and support when using Marketing Cloud Engagement.

• Differentiate between subscriber keys, contact keys, and contact IDs to uniquely identify subscribers.

• Given requirements, determine a proper Cloudpage form submission setup.

Email Sending and Journeys: 22%

• Outline the necessary configurations to activate a journey and configure entry criteria for a successful activation.

• Given a scenario, identify the recommended configuration for the email send wizard settings.

• Distinguish between template components and content blocks when building emails in Marketing Cloud Engagement.

• Given a scenario, identify which journey functionality should be used to address business needs.

• Given a scenario, identify how to accomplish content rendering validation.

Data Management: 18%

• Given a scenario, summarize the various data import mechanisms and requirements.

• Configure settings when creating a new data extension, including settings for data fields.

• Given a scenario, recommend the best way to interpret a data extension to identify the desired target data

Reporting and Analytics: 10%

• Identify where specific data can be found in Marketing Cloud Engagement.

• Interpret undesired send results and possible deliverability consequences.