Brand Profile, Range Architecture and Extension in FMCG/CPG
Learn about key branding tools that define brand positioning, brand architecture and brand extensions.
Brand Profile, Range Architecture and Extension in FMCG/CPG udemy course free download
Learn about key branding tools that define brand positioning, brand architecture and brand extensions.
Learn about 3 fundamental branding tools:
- Brand Profile: a summary of the brand positioning.
- Range Architecture: the organisation of the brands/products portfolio of a company according to some rational criteria
- Range Extension: the extension of a brand name in different and new categories/markets
What are the tools?
Why do we spend our time in working on them?
How do we use?
How to plan them?
