Salesforce Marketing Cloud Email Specialist Exam Questions
4 Full Salesforce Marketing Cloud Email Specialist Timed Tests - Answer Guidance - LATEST SALESFORCE RELEASE
Salesforce Marketing Cloud Email Specialist Exam Questions udemy course free download
4 Full Salesforce Marketing Cloud Email Specialist Timed Tests - Answer Guidance - LATEST SALESFORCE RELEASE
About the Salesforce Marketing Cloud Email Specialist Credential
This course by CertCraft Institute is intended for individuals seeking to demonstrate their ability to manage and optimize email marketing initiatives using Salesforce Marketing Cloud. It covers essential topics such as content creation, data and subscriber management, message delivery, and campaign performance tracking within the Marketing Cloud Email application.
Participants will gain experience with tools like Email Studio, Content Builder, Journey Builder, and Einstein to execute email strategies that align with business goals and audience needs.
Audience Overview: Salesforce Marketing Cloud Email Specialist
This course is suitable for professionals who use Salesforce Marketing Cloud to run email campaigns and want to strengthen their practical skills. It also supports individuals preparing to sit for the Salesforce Marketing Cloud Email Specialist certification exam.
Learners are typically familiar with basic marketing terminology and have at least six months of experience using Marketing Cloud.
After completing this course, participants will be able to:
Build and manage email campaigns using tools such as Email Studio and Content Builder
Create relational data models and handle subscriber data effectively
Use Automation Studio and Journey Builder to configure email automation workflows
Analyze email performance using reports and apply insights for improvement
Leverage Einstein features to tailor content and improve engagement
Troubleshoot common platform-related issues within Marketing Cloud
A general understanding of HTML, CSS, and Marketing Cloud scripting languages (AMPscript, GTL, SSJS) is helpful but not required.
Salesforce Marketing Cloud Email Specialist Exam Details
Format: 60 multiple-choice questions (plus up to 5 unscored items)
Time Limit: 90 minutes
Passing Score: 67%
Exam Version: Aligned with Summer ’23 release
Cost: $200 USD + applicable taxes
Retake Fee: $100 USD + applicable taxes
Delivery Options: In-person or online proctored exam
Prerequisite: None (recommended: completion of MKT 101 course)
Note: Some exams may include unscored questions that do not affect your result.
Exam Outline
The Salesforce Marketing Cloud Email Specialist Exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience with the Marketing Cloud Email application and demonstrate the knowledge and use of each of the features/functions below.
Email Marketing Best Practices: 10%
Given a customer scenario, evaluate elements and techniques of email marketing to design effective emails and email programs.
Given a customer scenario, differentiate elements of an email that can impact message deliverability.
Given a customer scenario, demonstrate appropriate and effective subscriber acquisition and retention methodologies.
Content Creation and Delivery: 24%
Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.
Given a customer scenario, create and customize an email message to meet customers’ needs.
Given a customer scenario, configure send settings to meet the customer requirements.
Given a customer scenario, organize and manage email campaign content.
Marketing Automation: 26%
Given a customer scenario, recommend the appropriate marketing automation solution.
Given a customer scenario, build the appropriate Automation Studio solution.
Given a customer scenario, build the appropriate Journey Builder solution.
Subscriber and Data Management: 26%
Given desired output requirements, set up Data Extensions in Marketing Cloud.
Given a customer's business requirements, determine how to import data into Marketing Cloud.
Given a customer's business requirements, configure segmentation tools to model subscribers and data.
Given a customer scenario, identify and troubleshoot send discrepancy based on subscriber preference management.
Insights and Analytics: 14%
Given a customer scenario, explain the different metrics available for email campaigns and what each one means.
Given an email campaign, describe the steps involved to analyze the performance results.
Given a customer scenario, configure and run Marketing Cloud ad hoc and automated reports.
Given a customer scenario, recommend an Einstein product that will analyze campaign effectiveness.
