SEO - Practical Search Engine Optimisation (no geek speak)

SEO - Practical Search Engine Optimisation (no geek speak) udemy course free download

SEO for ecommerce, bricks 'n mortar shops and premises, work-from-home freelancers, consultants and sole traders.

Fiona's simple and practical manner make understanding the complex world of SEO easy to understand and implement. Using a variety of business examples and a variety of website platforms, this course is amongst the best available.

Step-by-step videos with screenshots, examples, explanations and demonstrations.

Updated in 2025 to include using ChatGPT for SEO content writing.

Core lessons include;

• Keywords

• Meta-Descriptions

• Domain names and slugs

• Heading One

• Writing content for SEO

• Images and SEO

• Links

• Optimisation writing tools for WordPress and non-WordPress websites

• Using ChatGPT for SEO

Elective lessons are;

• SEO for online shops

• SEO for bricks and mortar shops and premises

• SEO for work-from-home freelancers, consultants and sole traders

Fiona has the (unique in this space) ability to explain complex matters in a simple way, enabling the participant to move forward from where they are at. I now have a way forward with SEO for my website. SEO for beginners is great value and practically focussed. Fiona's skills are very valuable in a space so crammed with "technonerds".

Alan Crocker, Please Yourself Travel

This course is best for small, local businesses who have a multi-page website and are willing, capable and committed to writing plenty of text on their site. It suits e-commerce websites, sites with several pages describing the services provided and/or businesses who are writing or intending to write blog or news articles.

What this course won't do

• The course does not cover technical SEO in any great depth.

• The course is not designed as a career pathway to obtaining work as an SEO specialist.

The course gives you a practical tips 'n tricks to optimise your site.

Businesses who have benefited from implementing the strategies outlined in this course include;

• gift shop

• exercise and fitness therapist

• shoe shop

• bodycare and healthcare business

• construction supply business

• finance broker

• education counsellor

• marketing consultant

• travel consultant