A/B testing 101: Methodology for Digital Marketing A/B Test
Learn more about A/B test methodology and business impact it has from designing the A/B test to the analyzing results.
A/B testing 101: Methodology for Digital Marketing A/B Test udemy course free download
Learn more about A/B test methodology and business impact it has from designing the A/B test to the analyzing results.
This course is super practical and would help marketer any level to learn how to choose and characterize metrics to evaluate marketing experiments, how to design an A/B test with enough statistical power, how to analyze the results and draw valid conclusions, and how to ensure that the results have a business impact and might be implemented in the daily marketing activity.
