Persuasive Communication: The Logos-based Persuasive Speech
Moving People to Action: Developing a 3 minute Rational Basis Persuasive Speech

Persuasive Communication: The Logos-based Persuasive Speech udemy course free download
Moving People to Action: Developing a 3 minute Rational Basis Persuasive Speech
Mastering Logos: The Art of Logical Persuasion for Business Leaders
In a world where compelling and influential communication is paramount, this program offers business leaders the chance to hone their persuasive skills based on the principles of logical reasoning or 'Logos,' one of the cornerstones of Aristotle's Rhetorical Triangle.
Our concise and practical program is based on the ancient art of rhetoric, with a particular focus on 'Logos,' equipping participants with the ability to construct and deliver logically sound, evidence-based arguments that resonate with and persuade their target audience.
This course is ideal for business leaders aiming to refine their communication skills, augment their leadership presence, and drive their teams effectively towards strategic goals.
Key learning areas in the course include:
Understanding Logos: Introduction to Aristotle's concept of logos and its critical role in persuasive communication, especially in the business setting.
Structuring Speech Content: We will work together on this program to develop your own 3 minute persuasive speech based on the 2,300 year old Logos-based persuasive speech structure.
Real Speech Examples: You will develop your own persuasive speech and you will have the chance to see several speech examples to see how the structure can be used.
You will emerge with a prepared 3 minute logos-based persuasive speech, and a refined ability to persuade and influence, driving positive change within your business, community and beyond.