MBA ASAP Understanding Financial Statements

Reading, Understanding, and Analyzing Financial Statements for Non Financial Professionals

MBA ASAP Understanding Financial Statements
MBA ASAP Understanding Financial Statements

MBA ASAP Understanding Financial Statements udemy course free download

Reading, Understanding, and Analyzing Financial Statements for Non Financial Professionals

The smartest people invest heavily in their education and skill development, recognizing that their human capital is their most marketable resource.
Skills are the most valuable thing you can acquire in this lifetime because they keep compounding until the day you die.

Without understanding Finance you will struggle as a leader.


Can you truly run a business without a deep understanding of your financial numbers? The answer is a resounding no. Let's explore the potential pitfalls of this approach...


Imagine your business as a competitive sports team. Just as a coach needs to understand each player's strengths and the dynamics of the game to win, mastering your financial numbers is essential for driving your business to victory.


With my expertise in business and mathematics, I'm here to guide you in developing a winning financial strategy. Together, we'll unravel the intricacies of your finances, empowering you to make confident, informed decisions that drive your business forward.


Ready to make the leap?


Critical Strategies for Leveraging Financial Insights:

- Demystify Your Revenue Streams: Gain a precise understanding of how your business earns profit, much like knowing the strengths and weaknesses of your team. This knowledge of revenue inflows and associated costs will enhance profitability and operational efficiency.

- Focus on Gross Profit: Recognize that gross profit is more than a number; it's the backbone of your business, supporting all other activities and facilitating future planning and investments, just as a strong defense supports a winning team.

- Smart Allocation of Budgets: Use your understanding of gross profit to allocate funds to critical expenses like rent and payroll intelligently, ensuring they support rather than hinder your growth. It's like strategizing your resources to strengthen the key players in your team.

- Strategic Marketing Investment: Learn the art of budgeting for marketing. Determine the optimal amount to invest in attracting new customers, which is crucial for expanding your market reach without compromising operational funds, similar to how a coach invests in training to improve the team's performance.

- Utilize Numbers to Propel Growth: Move beyond maintenance; use financial insights strategically to drive your business to new heights. Armed with this knowledge, you'll make informed decisions that enhance growth and enable seizing new opportunities, much like a coach uses game statistics to refine strategies and achieve victories.


Let's use these insights to sustain and significantly amplify our business success. Let's win together!


You will learn how to use financial statements and properly evaluate any firm's financial health, to instantly determine if a firm has a strong or weak balance sheet and evaluate profitability. You will know how to calculate financial ratios, and you will understand what the financial ratios mean and what to notice.

Don't let lack of financial intelligence stop you from getting ahead.

“Business is always evolving especially with advances in technology. Business and technology topics can be new and novel or difficult to understand. John has the ability to frame and present business topics in a way where the audience feels like they can quickly grasp concepts, define strategy, and begin to execute.”

I’m proud to say that the National Association of Certified Valuators and Analysts are using MBA ASAP 10 minutes to Understanding Financial Statements as a pre-read to their Business Valuation Certification Program. Get your copy of this book included as part of this course and level up your financial literacy!

Being able to read and understand financial statements is a fundamental skill to understanding how businesses function. Since financial statements are the end product of accounting, understanding them provides the context for understanding accounting. Mastering this skill will help you become a better manager.    

Being able to read financial statements will also help you make better investment decisions in the stock market because you will be able to get meaningful information out of an Annual Report or a 10K.   

If you are an entrepreneur planning a start up then understanding financial statements is critical for your credibility as you meet with angel investors, bankers, and VCs.    

The tax law is a series of incentives for entrepreneurs and investors.

The tax laws favor entrepreneurs and investors. That’s because entrepreneurs and investors generally put money into the economy to produce rather than consume.

But, paying taxes is less expensive than failing at business. Be sure to get educated before you begin.

Start acting like an entrepreneur or an investor. That means the first thing you need to do is to increase your financial intelligence by investing in financial education.


Why take this course?  Finally understand the numbers side of Business.  Financial Literacy matters to your career and success   Senior executives routinely share and discuss financial data with marketing directors, operations chiefs, and other direct reports. But how much do those managers really understand about finance and the numbers? A recent investigation into this question concluded most managers understand not enough to be useful.  Asked to take a basic financial-literacy exam—a test that any CEO or junior finance person should easily ace—a representative sample of U.S. managers from C-level executives to supervisors scored an average of only 38%.   Lack of financial literacy matters and impacts an organizations ability to optimally perform. Those who can’t speak the language of business can’t contribute much to a discussion of performance and are unlikely to advance in the hierarchy or reach their full potential.   Does a lack of financial literacy matter? From a managers’ point of view, it surely does. Those who can’t speak the language of business can’t contribute much to a discussion of performance and are unlikely to advance in the hierarchy. They may get caught off guard by financial shenanigans, as many employees at Enron were.    

They also are unable to gauge the health of a prospective or current employer.  The CFO of a small manufacturing company often asks candidates for engineering positions whether they would like to review the past two years of the company’s financials. None yet have taken him up on the offer—knowing, perhaps, that they could make neither head nor tail of the statements.  People don’t tell their bosses that they don’t speak finance. It’s the usual human reluctance to admit ignorance. In a survey managers were asked what happens in meetings when people don’t understand financial data. The majority chose answers reflecting that reluctance, such as “Most people don’t ask because they don’t want to appear uninformed in front of their boss or peers.”  Don’t let this be you. Take this course and understand Financial Statements.